How To Book Speaking Engagements

How To Book Speaking Engagements


(light music) – Hi, I’m Keri Murphy, and
welcome to Inspired Living TV, where we inspire lives and help entrepreneurs
become industry icons. If you are someone who really wants to make a big difference in the world, you wanna make great
money and a great impact, this video is a must watch. I’m going to be talking about how to book those speaking engagements,
that I know you want so badly. Part of how I grew Inspired Living, was by speaking, and
it’s still a huge part of my business model. People ask me all the time, Keri, how do I book speaking engagements. In this video, I’m going
to give you the top tips on how to really get those engagements on big stages and on small. Now, the first thing I wanna ask you is, do you have a signature talk? Something that is specific to you, that really talks about the result that only you can get people. Please, do not have your
signature talk titled something like, How to
Make Your Dreams Come True. Now, as wonderful as that sounds, no ones going to book
that talk title. (laughs) You want something specific, actionable, and results oriented. So my signature talk that I
have been using for years, is, How to Become the
Go To Celebrity Expert in Your Industry Using Video. I know, it’s a bit of a long title, but it gets me booked,
because it’s specific and it complements a lot of
different business events. People know exactly what my
expertise is when I come. For you to really stand out
in this very crowded world, everyone wants to be a speaker, find a topic that is
specific to the result that only you can provide. Once you have this signature talk, then you get to start marketing it. It’s not actually as scary
or overwhelming as you think. You don’t need to go out
there and get a booking agent or hire a entourage to help you get booked at speaking events. I actually think in the beginning, it’s really nice to
make that personal input and personal impact, by
just picking up the phone and talking to people, or emailing people. When you’re starting your speaking I always have my clients
put together a list, of both local events and larger events that really fit their
niche and demographic. You have to know who your ideal client is, because if you go to an event
that isn’t your ideal client, no matter how fabulous you are, you’re not going to get any sales. And let’s face it, when we
speak we wanna enroll people and do our products or services. Be very clear on the types of events and people that you wanna go speak to. Once you have this beautiful
list of different events and organizations together,
then you can start reaching out. You don’t have to speak on a
big stage to make a big impact. When I started out in Portland Oregon, I was speaking at little lunch and learns, kinda like the B and I’s that
you probably know so well. I had 20 minutes to talk
about how to use video. It was from that 20 minutes
that I got on huge stages and I have now spoken
in front of thousands, and host my own events. Don’t be too prideful, and
think that you’re too big to go speak at those
small networking groups. You get to hone your talk, you get to get really good at it, and you get to see who takes action. Amazing, right? Because if no ones taking action, you probably wanna change
up your signature talk. Once you get some of these 20 minute and smaller events under your belt, that will give you the confidence to reach out to the bigger guys. Some tips for you around this, please know their audience,
know what they do. Approach them from the position
of how can I serve you? When I used to run the
Oregon Woman’s Conference, I would have hundreds of people apply. A lot of times it was like,
hey, I’m a great speaker, you should hire me. Well, that’s great but how are you going to come serve my audience? Be very clear and do the research, do your due diligence,
know who your speaking to, and know what their
audience is coming for. That way you can approach
them and say, hey, I have a talk, I think will
really compliment your event and really serve your audience. There are different types of
speaking engagements, I know. Everyone wants to make that $20,000 to go do the keynote. (laughs) As fabulous as that would be, those don’t come around too often. Even if you are an industry icon. Keynotes are great, keynotes
are where you go get paid, to speak on a certain topic. When you are a keynote,
you’re usually not selling or offering anything from the stage, you’re simply sharing your
expertise to the audience. These are wonderful, these are wonderful to build your brand, to really
position you as an authority, but again, they’re harder
to come by these days, because they can hire
a celebrity to come in, versus someone maybe
who’s just starting out. There are other ways to
get paid as a speaker besides actually a keynote. Do you wanna know what they are? Okay. The first one is actually
speaking for free. What, what, did I say that? Yes, go speak for free. Why? Because when you’re really
great at what you do, you’re gonna make money regardless. People will seek you out. And, if you know how to
craft your signature talk, in a way that people wanna
take action at the end and go buy your product or service, when you speak for free, you
can walk away with 10,000, 20,000, 70,000 in just
sales from that audience. Don’t be afraid to speak for free. I say there’s no such thing
as a free speaking engagement. Whether, your speaking to
five people, or 5,000 people, take advantage of that opportunity, because you will get clients by going out and sharing your message when
you know what you’re doing. One of the ways that I’ve
built Inspired Living as well, is by paying to speak. Yes, that’s right, actually paying to be on someone else’s stage. You know what’s amazing about that? I don’t have to fill the room, I don’t have to have my team there, I don’t have to do the heavy lifting, all I get to do is show up and present my message to
my ideal target market. This can be very costly, as I’ve learned, when your not in front of the right group. So again, you wanna do your due diligence, but if people are asking you
to pay to be on their stage, I think that’s very fair, if in return you get to then offer your
products and services. So there’s keynotes, there’s free, and there’s what I call pay to play, those are all different ways
to get out there as a speaker. Don’t be afraid to speak for free, it can be a great way
to build your audience, build your confidence,
and increase your income. The last tip I wanna give you is, when you are booking yourself, or trying to get booked as a speaker, it is very helpful when you
show up as an authority. What does that mean? It means have a great
headshot, have a great bio. You don’t need a one
sheet, a one sheet is a PDF or what we call an EPK, that
is an electronic press kit, that you can send the organization or the person who is booking speakers, that just helps you rise to the top. I’ve booked a lot of speaking engagements before I had a one sheet and a media kit. But, if you put something
together like that, you are going to stand out, hands over someone who doesn’t. Invest in your collateral,
invest in your branding, and really understand who you serve and why you wanna go speak at that event. I would love to hear from you. Are you a speaker already? Please post your comments below. If any of these tips helped you out, I would love to hear from you. If you need help with putting any of your speaker collateral together, feel free to reach out
to us at Inspired Living. We have a whole team of branding experts that can help you put that one
sheet and media kit together. You can email us at
[email protected] And in speaking of Inspired Living TV, do you want more inspiration. If you do head over to inspiredliving.tv and sign up to become
part of our community. We would love to have you. Don’t give up on those dreams, and get out there and
start speaking today. Don’t wait for someone to find you, you go out there and be proactive and stop being the best kept secret. Wishing you the most success
and as always remember to keep dreaming it,
living it, and being it. Until next time. (light music)

2 thoughts on “How To Book Speaking Engagements

  • So first thank you for this video. You would be so proud of me this I know because today is the first day I’ve decided to step out as a first time Speaker.

    My target is youth and I’m trying to figure out my signature speaking style

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